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VAMFF - Virgin Australia Melbourne Fashion Festival

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The Virgin Australia Melbourne Fashion Festival is an annual event showcasing Australia's established and emerging designers while celebrating fashion, beauty and business.
Over the course of one week there are numerous runway shows, beauty workshops, events, forums, live entertainment and industry seminars. I was fortunate enough to attend two shows on Tuesday the eighth of March. As we are based in Canberra we flew up to Melbourne for a quick 24 hours of mid week fashion fun.
 
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The outstanding loaction of Melbourne's iconic Royal Exhibition Building was impressive with the incredible high cellings and historical architecture. Although the building was not air conditioned and Melbourne was experiencing an extreme heat wave, the show must go on. 

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Premium Runway 2 Presented by Elle Magazine
Premium Runway 2 was presented by Elle Magazine feauturing Alice McCall, Bec & Bridge, Lifewithbird, macgraw and Manning Cartell. The stand out shows for me were Bec and Bridge and Alice McCall, two brands we stock regularly throughout Designer Op Shop. 

Alice McCall 
Alice McCall had a sophisticated edge to their ususal girly looks while still using their iconic material of lace. Using monochrome, navy and lilac with patent leather knee high boots, polorised sunglasses and statment jewelling gave the collection a boost of life. 
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Bec & Bridge 
Bec & Bridge gave us a feminem mix of lace, chiffon and silk with open back detailing. Monocrome was mixed with beautiful soft pink and accessoirsed with statement earrings, tassel jewellery and black hats. The stand out pieces were the final two, a flowing mix of black with gold metallic polka dots in lady like designs. 
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Premium Runway 3 Presented by InStyle Magazine 
Premium Runway 3 was presented by InStyle Magazine featuring Akira, Aurelio Costarella, By Johnny, Camila, Rachel Gilbert and Megan Park. The stand out shows for me were Camila and Rachel Gilbert which are two very iconic Australian labels. 

Camila 
Camilla was my outstanding favourite of the night, showcasing her iconic brand of beautiful silk designs with incredible patterns. The fresh new look of Camila is undoubtably a crowd favourite as many attendees were wearing her designs to the event. She accessorised with red roses, black hats with gold veils, chunky boots and of course statement earrings. The collection is mystical and mesmerising as it flows down the catwalk. 
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Rachel Gilbert
Rachel Gilbert's collection was just as elegant as always with a colour pallet of baby blue, cream, khaki and black. Her designs are glamourous and chic. Ruffles are a huge trend this season embraced throughout her collection and balanced with her iconic beading throughout. 
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VAMFF Day 2 Street Style
Although we seemed to be in the middle of a serious heat wave, the street style of the night did not dissapoint!
Here are some street style picks of the week so far. 

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Nardia Fairfax | @nardiafairfax | Top & Skirt - Romance was Born | Booties - Louis Vuitton

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Jessica Alizzi | @jessalizzi | Top - Zara | Shorts - Fashion BNRK | Bag - YSL

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Holly Titheridge | @_hollyt | Shorts - French Connection | Boots - Tony Bianco | Bag - Celine 

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Lidia Nardi | @nadianardi | Top - Kookai | Jeans - Topshop | Shoes - Tony Bianco | Chocker - Bardot 

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Elyse Knowles | @elyseknowlzy | Jumpsuit - Zimmermann | Shoes - Tony Bianco 

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Anna Heinrich | @annaheinrich1 | Dress - Bec & Bridge | Shoes - Stuart Weitzman 

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@mrgumbarton

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Vydia Rishie | @vydia | Jumpsuit - Alice McCall | Chocker - Kookai - Shoes - Senso 

Images supplied by http://www.smh.com.au/ | @_thelustlist_ | @whatwouldkarldo | http://shoptherunway.vamff.com.au 
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